I am a soulful communicator and creative professional with operations on my mind at all times. I bring a unique combination of strategic thinking and creative direction to every project. Over the past decade, I’ve gained experience in a variety of roles, showcasing my versatility and adaptability across the industry.

My journey includes serving as a B2B and business development manager for an Australian wellness brand, where I successfully managed national and global campaigns, including multi-city billboard campaigns, creative direction, and product launches. I’ve also led digital strategy for a global fashion brand and served as a state manager for an Australian fashion label, where I demonstrated strong leadership and operational skills while managing over 20 stores and a team of 70. This role also involved team management, training, development, and mentoring.

Additionally, I have managed both a small boutique agency in Melbourne and my own, where I handled a diverse range of accounts, including luxury shopping precincts, global beauty brands, Melbourne-based Pilates and yoga studios, gyms, online yoga studios, and alcohol brands.

More recently, I’ve worked with authors, local yoga studios, various small businesses in both the product and services sectors, and my favourite—amazing, powerful women entrepreneurs.